Smartphones are now almost everyone's primary cameras, and with good reason as well. The quality of smartphone's camera has improved to the point where many don't see the need to own digital cameras anymore. What's more, now that photography is predominantly digital and storage is cheap, it is possible to take hundreds of pictures every time you step out of the house. All of these conditions have been ripe for the creation of a peculiar new word: Selfie. With this new trend uprising, ASUS didn't want to miss the ride, created ASUS Zenfone Selfie.Selfie-Centric SmartphoneThe ASUS Zenfone Selfie takes aim at selfie lovers with its front facing 13 megapixel shooter and dual-LED flash with f/2.2 aperture, 88 degree wide angle lens to capture more of every smile. With the unique Selfie panorama mode, you are able to shoot selfies with an outlook of up to 140 degrees allowing everything or everyone part of your shot. Both front and rear cameras are engineered with five prism Largan lenses, top quality Toshiba sensors for perfect illumination in any lighting conditions. The front camera is positioned in the middle with the flash and earpiece on both sides.Swap S for SelfieZenfone Selfie is ready to snap selfies the moment you are, and all with a quick swipe. Just draw an S on the display and then smile and shoot. If you prefer a different gesture, it only take seconds to create it! It even makes you look better before your eyes with the 'Beautification' mode. This mode enables it to balance facial features, soften complexions and remove skin blemishes to create flawless photos. The second you press the shutter, Zenfone Selfie delivers the perfect combination of yellow and white light to produce flash lit shots capturing the real tones of you.Razor Sharp DisplayIt is a 5.5 inch smartphone that fits in the body of a traditional 5 inch device, equipped with high resolution 1920 x 1080 full HD IPS display that offers wide 178 degree viewing angles. The staggering 403ppi pixel density renders every image in eye delighting detail especially with ASUS TruVivid technology built in. Power EfficientFeatures Octa-Core, 64 bit processor QualComm Snapdragon 615 ensuring superb performance and superior power efficient. Shoot sharp images at incredible speed, record and edit full HD (1080p) video with minimal battery draw. Ergonomic Arc DesignZenfone Selfie defines a more instinctive way for human interaction, encompassing a  physical rear key as part of the ergonomic arc design - with a case that tapers to an incredibly thin 3.99mm at the edges. The rear mounted volume control and shutter button is ideally positioned for your index finger, so snapping selfies, adjusting volume and retracing your steps feels as natural as your grip. Brand and product names mentioned are trademarks of their respective companies.